“The only rapper to rewrite history without a pen, NO ID on the tracks let the story begin” – Jay Z, 2009. DOA
When Jay Z used those words to opened his 12th album’s lead single in 2009, who would have thought he would do an entire album with the legendary producer NO ID, who thought Kanye West everything about music production.
As a diehard fan of the culture, I know for a fact if Jay Z were still in good terms with Kanye West, this would have been Ye’s project. In a way I think Hov is getting back at the ostensibly arrogant Kanye whose production is almost identical to his mentor NO ID.
As always Jay Z is a hip hop ‘god’ and should be on most rap fans’ top five if the list were to be credible.
Anytime he drops an album, celebrity queue up to be the first to hear it and his latest effort 4:44 was no different. It was reported that superstar Drake had to request a restaurant boss for the album to be played in its entirety on full speaker which he obliged, you all know what that meant if he was refused.
Snoop Dogg wanted to hear the album so badly he had to get a pirate copy, that goes to show you Jay’s impact in the industry. You know you are made when a legend of Snoop Dogg’s calibre is scampering to get a copy of your project.
The memes kept on coming, especially for the line that allegedly had Kanye severing ties with him and TIDAL. Jay Z spoke on the alleged $20 million he gave Kanye West on the track Kill Jay Z:
“You walkin’ around like you invincible
You dropped outta school, you lost your principles
I know people backstab you, I felt bad too
But this ‘fuck everybody’ attitude ain’t natural
But you ain’t a Saint, this ain’t KumbaYe
But you got hurt because you did cool by ‘Ye
You gave him 20 million without blinkin’
He gave you 20 minutes on stage, fuck was he thinkin’?
“Fuck wrong with everybody?” is what you sayin’
But if everybody’s crazy, you’re the one that’s insane”
The lyric that really drove the young generation of rappers to frenzy was when Jay Z touched on the Coonery of rappers ‘making a money call’ on Instagram
Jay Z’s address to this dumb act is now used as a quote and the young generation Hip Hop artistes feel slighted.
While I see where Jay Z is coming from, I also see why the young ones are angry at his comment especially rapper Boosie.
What Jay Z meant by the comment is rappers posting the money shot on instagram are disconnected with the real situation affecting our community. On his level, the large dollar bills (young rappers) post to let people know how well they are doing is perhaps weekly shopping for someone who gave Kanye $20 million ‘without blinking’.
I must say this is Jay Z’s most personal album to date from divulging his mother is GAY to apologising profusely for his infidelity to his wife.
A very good album and I would give it a five star. I wouldn’t expect anything less from the god MC over NO ID beats.
Exciting blog, great mixed music content!