I am not a fan of the Kardashian/Jenner by a long shot but the one thing I respect is their hustle, anyone who doesn’t is either jealous or just in denial.It has been reported that Kylie Jenner, Kim Kardashian’s little sister’s cosmetic line did a whopping $420 million retail sales in just 18 months.
This is where you have to take your hat off for the Kardashian-Jenner’s and recognise the power of their fan base, established cosmetics line like Bobbi Brown and Lancôme took 25 and 80 years respectively to reach the $1 billion sales mark.
Kylie is projected to accomplish that in just 5 years.
How on earth did she accomplish so much with no talent and no skill especially in the cosmetic field I asked myself after it was purported that by age 25, her brand is highly likely to sit alongside Airbnb, Uber, Facebook, Instagram and Pinterest. A billionaire under 30.
Strong team, great PR and excellent marketing is the key I suppose, plus having an massive audience and a reality TV goddess for a sister certainly helps.
If not I don’t know how to explain such a meteoric rise in fraction time it took cosmetic giants who have not only earned their stripes but have wealth of experience behind them.
Congratulations are in order especially to the brains behind the Kardashian-Jenner movement, mom Kris.
Exciting blog, great mixed music content!